Customer Research
It has been found that 53% of customers feel more satisfied
purely from taking a survey.
RateMyBank.org offers an easy method of obtaining your customers opinions
about your bank’s performance. Whether or not your customers are
satisfied, they will view the survey as a positive for your bank.
The objective is to find out what pleases your customers so that your
bank may improve upon these key topics or maintain those you already do
well. Keep in mind, a happy customer is not only a loyal customer but also
a great advertisement for your bank. The power of customer to customer
referrals should never be underestimated.
RateMyBank.org offers two levels of surveys for your customers:
Survey Campaigns
Each customer will receive a personalized invitation to take an active role
in rating your bank’s performance. The customer receives a unique identification
number so that you may track who took the surveys, without viewing their results,
and reward them with incentives. (We have many ideas for incentives!) This
method has the highest level of success because of the degree of personalization.
Continuous Feedback Surveys
Your customers will have the ability to provide their feedback via an open
survey on the RateMyBank.org website. We have many ideas on how to insure you
receive the appropriate amount of responses for each survey. The Continuous
Feedback Survey may also replace the need for mystery shoppers as we can implement
a way for your customers to rate specific teller performances. This method
is a very simple way to begin surveying your customers.
Learn More
To become a part of the RateMyBank.org revolution call us at
877-713-4299
or contact us today.
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