September 05, 2008  

Customer Research

It has been found that 53% of customers feel more satisfied purely from taking a survey.

RateMyBank.org offers an easy method of obtaining your customers opinions about your bank’s performance. Whether or not your customers are satisfied, they will view the survey as a positive for your bank.

The objective is to find out what pleases your customers so that your bank may improve upon these key topics or maintain those you already do well. Keep in mind, a happy customer is not only a loyal customer but also a great advertisement for your bank. The power of customer to customer referrals should never be underestimated.

RateMyBank.org offers two levels of surveys for your customers:

Survey Campaigns
Each customer will receive a personalized invitation to take an active role in rating your bank’s performance. The customer receives a unique identification number so that you may track who took the surveys, without viewing their results, and reward them with incentives. (We have many ideas for incentives!) This method has the highest level of success because of the degree of personalization.

Continuous Feedback Surveys
Your customers will have the ability to provide their feedback via an open survey on the RateMyBank.org website. We have many ideas on how to insure you receive the appropriate amount of responses for each survey. The Continuous Feedback Survey may also replace the need for mystery shoppers as we can implement a way for your customers to rate specific teller performances. This method is a very simple way to begin surveying your customers.

Learn More

To become a part of the RateMyBank.org revolution call us at
877-713-4299 or contact us today.